![]() ![]() ![]() In this article, Voices Senior Account Manager of Premium Talent, Evan Wiebe and Professional Services Team Lead Brooke Foster will explain what the ‘announcer voice’ is, where it came from, why it’s disappearing and how you can drop it for a more authentic voice and relevant voice over read: What is an ‘Announcer Voice’? So what’s happened? Why has the go-to voice over style in the industry changed? In 2022, almost every major movie trailer has opted out of using a voice over, and if they do, they aren’t the ‘announcer voice’. In 1994, all of the top ten movies at the box office had an ‘announcer voice’ voice over. The classic broadcast-style radio voice was the go-to for movie trailers, radio and TV advertisements and was the common sound for most professional broadcasters on radio and TV. We all know an ‘announcer voice’ as soon as we hear it: ![]()
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